Research Nester published a report titled “Location Intelligence Market: Global Demand Analysis & Opportunity Outlook 2030” which delivers detailed overview of thegloballocation intelligence market in terms of market segmentation by service, location type, application, vertical, and by region.
Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, supply and demand risk, along with detailed discussion on current and future market trends that are associated with the growth of the market.
The global location intelligence market is estimated to occupy a sizeable revenue by growing at a CAGR of ~15% during the forecast period, i.e., 2022 – 2030, owing to the escalating use of spatial data and analytics tools, and rising requirement for predictive analysis among organizations across the globe. Apart from these, growing usage of location-based applications and web mapping services, and increasing adoption of social media for getting direct feedback and customer engagement are also expected to drive market growth in the upcoming years.
The global location intelligence market is segmented by service, location type, application and vertical. Based on application, the segment for sales & marketing optimization is anticipated to grab the largest market share during the forecast period on the back of the fact that utilization of these services enables assessment of consumer behavior, forecast sales and optimize profitability of businesses. Additionally, by vertical, the retail segment is projected to acquire the largest share over the forecast period ascribing to the high usage of location analytics to manage retail apps for providing enhanced user experience.
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Geographically, the market is segmented into five major regions, namely North America, Europe, Latin America, Asia Pacific, and the Middle East & Africa. North America is evaluated to grab the largest share in the market during the forecast period attributing to the rapid adoption of new technologies, and high use of social media in the region. Moreover, the market in Asia Pacific is assessed to grow by a noteworthy rate in the future owing to the rising usage of smartphones, and robust developments in networking technologies in the region.
The research is global in nature and covers detailed analysis on the market in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC [Finland, Sweden, Norway, Denmark], Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC [Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman], North Africa, South Africa, Rest of Middle East and Africa). In addition, analysis comprising market size, Y-O-Y growth & opportunity analysis, market players’ competitive study, investment opportunities, demand for future outlook etc. has also been covered and displayed in the research report.
Rising Usage of Spatial Data and Analytical Tools Worldwide to Boost Market Growth
As a result of availability of enormous amounts of fragmented location-based data across all industry verticals, correlating and analyzing data using conventional business intelligence tools is emerging as a problem. This is giving rise to the adoption of spatial data and analytical tools among businesses, which in turn is projected to drive the growth of the market in the near future.
However, high initial deployment cost of location intelligence systems is expected to operate as key restraint to the growth of the global location intelligence market over the forecast period.
This report also provides the existing competitive scenario of some of the key players of the global location intelligence market which includes company profiling of IBM Corporation, Google LLC, SAP SE, Apple, Inc., AT&T, Inc., Trueposition Inc., Navizon Inc., Bosch Software Innovations GmbH, Pitney Bowes Inc., Tibco Software Inc., and others. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global location intelligence market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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