The textile industry in Australia has been declining for many years and the Australian textile industry gives employment to less than 20,000 people overall. Household demand and changes in interest rates can spur the demand in the industry. Rising consumer discretionary income over the past few years is supporting the market’s growth. Australia’s warm weather and consumers are resulting in people going outdoors and are leading to the development of the home textiles.
The bed linen segment is experiencing growth as the sales of mattresses rose in the year 2019. Technical textiles and new materials are leading to the growth in the sector and are also expected to contribute to the growth in home textiles in the hospitality and hospitals sector. Research and development in the sector such as functional and natural fibers are likely to create new opportunities in the future. Among flooring, carpets held the major exports from countries such as China and India in the market. Digital textile printing to create disruption in the market by innovating new designs and textiles.
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Key Market Trends
Increasing Bed Linen Exports from Australia
There has been a rise in exports of Australian Home Textiles including bed linen, kitchen linen, toilet linen, and other textile materials. However, the net balance remains negative for the country after 2015. With rising volumes of the country due to rising demand for home textiles in the nation. The major export market for Australia is New Zealand and Singapore. The export trend has been increasing over the past three years. However, the exports are lower than the year 2015 exports, which were around 22 million USD which further declined to 9.3 million in 2016-17. From 2017-2019, the growth in export value took a shift turn from 5% in 2017-18 to 15% growth in 2018-19.
E-commerce Sales of Home Textiles in The Market
The online home textile market of Australia is observing changes as more and more vendors are selling textiles online. Also, various offline retailers are emerging to sell textiles online as they see this as an opportunity while consumers are searching for products online. The trend will likely to support revenue growth in the market. Growing households and consumer spending are further expected to add to the growth in the market. Also, there has been surging demand for linen textile products in the market as it is more sustainable and biodegradable.
Competitive Landscape
The market is fragmented with many players including local and global players. Manufacturers are facing stiff competition from overseas markets and rising imports of the home textiles. There are different types of consumers in the market that are defined by age, gender, income level, and other strata which further lead to market segmentation. Some of the major players in the market are Forty Winks, Charles Parsons and Pure Linen.
1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Drivers
4.3 Restraints
4.4 Opportunities
4.5 Value Chain Analysis
4.6 Porter’s Five Forces Analysis
4.7 Impact of Covid-19 on Market
4.8 Insights on Government Regulations and Initiatives
4.9 Insights on Technology Innovations in the Industry
5 MARKET SEGMENTATION
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