Austria’s prefabricated housing market is expected to grow at a CAGR of approximately 4% during the forecast period. The market is driven by the demand for low to mid-rise residential buildings, project homes, and public housing. The prefabricated housing market is picking up across Austria, as people increasingly focus on turnkey solutions that tick all the modern boxes. As the focus on turnkey solutions is increasing, prefabricated housing is witnessing steady growth in Austria.
The outbreak of the COVID-19 pandemic has led to severe uncertainty for vendors and contractors in the housing construction industry in Austria. Several construction companies shut down their projects due to lockdown and restrictions. Since a high workforce is required for traditional construction, opting for prefabricated buildings came out as an optimum solution during the pandemic. Prefabricated housing is gaining popularity across the European region, owing to the population growth and shortages in housing. It is gaining momentum as an effective means to build affordable housing. Prefabricated housing demand is on the rise, as the building technique’s advantages are increasingly being leveraged by new home buyers in an improving economic and demographically charged marketplace.
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Key Market Trends
Decrease in Labour Force in Austria
The labor cost and scarcity of homes are set to be the key factors that are likely to fuel the construction market in the country. The COVID-19 pandemic has brought serious uncertainty to many suppliers and contractors in the Austrian construction industry. Due to the lockdown, some construction companies were forced to close their projects, while others witnessed delays in their projects. One of the biggest challenges for the construction industry in the country is the low performance and productivity of construction sites. Due to COVID-19, many workers faced difficulties to earn the money. Many migrant workers left the country and went to their home country.
Investments in Prefab Industry Boosting the Residential Property Construction in Austria
Prefabricated construction technology has been gaining more attention in the building industry over the last few years in Austria. The increasing investments in the construction sector are also boosting the growth of the prefab industry. The government is planning to build more new houses to address the challenges in the housing market, prefab construction is expected to play a significant role there. Seeking the increasing potential and modular construction techniques, the key players in the market, have started investing in better performance and productivity. The residential sector has seen an uptick in technology-driven projects that use basic ergonomics to describe living comfort.
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Competitive Landscape
Austria’s prefabricated housing market is highly competitive with none of the players occupying the major share. The market is fragmented, and it is expected to grow during the forecast period. Intensified competition has led to the emergence of many innovative and advanced solutions in the market, such as turnkey solutions and lightweight ceramic houses. Therefore, achieving sustainability, expanding to other regions, and restoring domestic demand are important factors for suppliers. Major players are Swietelsky AG, Wolf Holding GmbH, Haas GmbH, ELK Fertighaus GmbH, and Wimberger Holding GmbH.
1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phases
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
4.1 Current Market Scenario
4.2 Technological Trends
4.3 Insights on Supply Chain/Value Chain Analysis of the Prefabricated Housing Industry
4.4 Cost Structure Analysis of the Prefabricated Housing Industry
4.5 Impact of COVID-19 on the Market
4.6 Insights on Different Types of Materials used in Prefabricated Housing Construction
5 MARKET DYNAMICS
5.1 Drivers
5.2 Restraints
5.3 Opportunities
5.4 Porter’s Five Forces Analysis
5.4.1 Bargaining Power of Suppliers
5.4.2 Bargaining Power of Consumers / Buyers
5.4.3 Threat of New Entrants
5.4.4 Threat of Substitute Products
5.4.5 Intensity of Competitive Rivalry
6 MARKET SEGMENTATION
6.1 By Type
6.1.1 Single Family
6.1.2 Multi Family
7 COMPETITIVE LANDSCAPE
7.1 Overview
7.2 Company Profiles
7.2.1 Swietelsky AG
7.2.2 Wolf Holding GmbH
7.2.3 Haas GmbH
7.2.4 ELK Fertighaus GmbH
7.2.5 Wimberger Holding GmbH
7.2.6 Kieninger Gesellschaft
7.2.7 Georg Fessl GmbH
7.2.8 Simader
7.2.9 Schmid Hochbau GmbH
7.2.10 Austrohaus*
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
9 APPENDIX
9.1 Marcroeconomic Indicators (GDP breakdown by sector, Contribution of construction to economy, etc.)
9.2 Key Production, Consumption,Exports & import statistics of construction Materials
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