Research Nester has evaluated the current market opportunities in “Visual Analytics Market – Global Demand Analysis & Opportunity Outlook 2027” whichdelivers detailed overview of the visual analytics marketin terms of market segmentation by component, by deployment, by end use industry, by intended audience and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.
The global visual analytics market is segmented on the basis of component, deployment, end use industry and region. On the basis of end use industry, the market is further bifurcated into IT, retail, BFSI, manufacturing, military & defense, and transportation. The market is further segmented by component into software and services; by deployment into on-demand, on-premise and finally, on the basis of intended audience, the market is divided into OEMs, system integrators, research, government, private equity groups and others.
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The visual analytics market is anticipated to record a CAGR of around 22% during the forecast period i.e. 2019-2027 owing to worldwide attempt by various government agencies to standardize the data security protocols. The field of logistics and supply chain is anticipated to invest highly in information technology to improve data quality and availability on the back of the fact that the supply chain intelligence provide demand patterns, quality and customer requirements from numerous sources for demand driven planning. Additionally, growing necessity for real-time data management coming from various logistics operations and rising adoption of cloud technology for visual analytics is positively impacting the growth of the market.
Regionally, the market in North America is anticipated to hold the largest market share owing to rising technological developments and applications of visual analytics in various industries coupled with merging of IoT, big data and cloud technology. The Europe market for visual analytics is anticipated to witness high growth rate on the back of growing demand for business intelligence technology in order to enhance the business productivity. The presence of diverse manufacturing industries coupled with huge investments by developing countries like Japan, Singapore, China and India in technology is estimated to boost the growth of the market in Asia Pacific region.
In Q4 2021, USA current-account deficit widened stood at $224.8 billion. However, in Q1 22, CAD rose by 29.6%, reached to $291.4 billion, adding $66.6 billion to the gap. Export of good and services increased by $25.7 billion to reach $1.03 trillion in the first quarter of 2022. However, goods and services deficit was $79.6 billion in June, down $5.3 billion from $84.9 billion in May, revised- reflecting some sight of relief. On the other hand, annual inflation rate in the country hit 8.5%. Energy CPI surged by 32.9% in July 2022, inflating the cost of logistic and some signs to disrupt supply chain whilst electricity cost upsurged by 15.2%, highest since Feb 2006. Apart from that, In July 2022, existing US home sales declined 5.9% to 4.81 million (seasonally adjusted annual rate), the lowest since May of 2020 and below market expectations of 4.89 million. As mortgage rate touches to peak 6%, sales for houses declined for a sixth consecutive month. Global energy crises to remain at focal point, pushing consumers to spend less on the products and services and save more.
On the other hand, the worst is expected to be seen in the European countries especially during 2022 winters. The energy and gas crises has already started grappling the region where in many Western European countries including Germany is looking for coal fired solutions to tackle the gas supply shortage, created by Russian-Ukraine conflict.
Amidst global concerns, market players have started looking for safe investments by holding on to the new technology and product launches. Factors like currency translation, disruption in global supply chain, Anti-China sentiments brewing across the globe, slowdown in Chinese economy, inflated products prices, USD getting stronger every week, decreasing purchasing power and strict measures taken by central banks/institutions across the world to ensure less spending and more saving, could hit the demand for the product and service badly in near future.
Growing Technological Advancements
Recent technological advancements leading to the adoption of Apache open source technologies and SQL-on-Hadoop, in-memory computing, and in-database processing coupled with continuous updating analytics facilities are anticipated to hone the market growth. Additionally, rising demand for visual analytics tools among various enterprises to access, interpret, and analyze information is estimated to boost the market revenue in upcoming years.
However, lack of trained professionals who are efficient in working with business intelligence tools is expected to operate as a key restraint to the growth of visual analytics market over the forecast period.
This report also provides the existing competitive scenario of some of the key players of the visual analytics market which includes company profiling of Tableau Software,SAP SE, Qlik Technologies, TIBCO Software, ADVIZOR Solutions Pvt. Ltd., SAS Institute, Oracle Corporation, MicroStrategy, IBM Corporation, Alteryx, Inc.
The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the visual analytics market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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