Kenneth Research, in its repository of market research reports, have recently added a report on Active Wear Market which emphasizes on the latest trends, key opportunities, drivers, and the challenges associated with the growth of the market during the forecast period, i.e., 2022-2031.
U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Active Wear Market products.
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By the end of 2050, the world’s population aged 60 years and above is anticipated to reach 2 billion, states the World Health Organization (WHO), in one of its statistics. Additionally, several manufacturers are increasingly showing interest for manufacturing healthy beverages, which is also anticipated to drive the growth of the market in the coming years.
Global Active Wear Market was valued at USD 35.35 Billion in the year 2017. Active Wear Market is further estimated to grow at a CAGR of 6.6% from 2019 to reach USD 58.50 Billion by the year 2025. North America region holds the highest Market share in 2017 and the Asia Pacific is considered as the fastest growing Market in the forecasted period. At a country level, China is projected to grow strongly in the coming years.
Major market players in Active Wear Market are Adidas AG, ASICS America Corp., Columbia Sportswear Company, DICK’S Sporting Goods, Gap Inc., Nike Inc., THE NORTH FACE, A VF COMPANY, PVH Corp., Puma, Under Armour Inc., and brief overview of 10 companies is provided in the report. Rising research and development expenses to cater to the changing demand of end users. Similarly, growth strategies such as acquisition, merger, and expansion of the distribution network were few techniques adopted by most of Tier 1 and Tier 2 manufacturers in recent years.
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SWOT Analysis of Active Wear Market:
Strength:
Rising health consciousness and growing adoption of healthy lifestyle
Weakness:
Volatile cost of raw materials and inflated cost of designing.
Availability of counterfeit products at large scale.
Opportunities:
The rise of E-commerce Market and easy availability of active wear products
Product innovation and Shift in the trend towards athleisure wear
Threats:
Intense competition has developed among the producers.
The high cost of products.
The active wear Market report is segmented into two parts -By Product type and Fabric. In the product segment, the fashion outer segment contributes to the highest Market share.
Active Wear Market Segmentation:
By Fabric
*Polyester
*Nylon
*Neoprene
*Polypropylene
*Spandex
*Cotton
*Others (Rayon and Lyocell)
By Product Type
*Ready to wear
*Fashion outer, pants and t-shirts
*Rash guard, wetsuit, and swimwear
*Shoes (Sports shoes, Aqua shoes, and Aqua socks)
By Region
*North America
o USA
o Canada
*Europe
o Germany
o U.K.
o France
o Italy
o Rest of Europe
*APAC
o China
o India
o Japan
o Rest of Asia-Pacific
*RoW
o Latin America
o Middle East & Africa
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