Marketing Attribution Software Market 2021 Growing Rapidly with Modern Trends, Development Status, Industry Share, Revenue, Emerging Demands and Forecast to 2030

In a recent published report, Kenneth Research has updated the market report for Marketing Attribution Software Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4  billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Marketing Attribution Software Market products.

Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further projected to touch USD 6 million by 2023.

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Market Synopsis

The global marketing attribution software market is expected to grow at a CAGR of 15.3% during the forecast periodThe major growth driver for the market is growing need to optimize the marketing spending of enterprise. Another factor is the requirement of effective tracking of customer behavior for targeted marketing activities. The adoption of advanced technologies such as big data and AI are opportunities for the marketing attribution software market. The software offers insights on determining the effectiveness of marketing campaigns.

The information regarding the media driving sales is also provided by the software. It makes use of advanced statistics and machine learning to objectively determine the impact of each marketing activity towards sales conversion. The data privacy and security concerns of the enterprises are the restraints of the marketing attribution software market.

The Final Report will cover the impact analysis of COVID-19 on this industry:

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Between the organisation size segments, the large enterprises segment is expected to have a greater market size than the SME segment. The large organizations deploy the marketing attribution software extensively to increase the agility of marketing operations. The large enterprises use these solutions to provide their marketing employees with an integrated view of the consolidated data. The marketing attribution solutions have become important for large enterprises to analyze the effectiveness of marketing campaigns and enhance Return on Investment (RoI) to prosper in this competitive market. The SME segment is expected to have fastest growth in the forecast period. The growing need for cost-effective software which offers high scalability and enhanced system performance is driving the adoption of marketing attribution solutions among SMEs.


The global marketing attribution software market is segmented into component, attribution type, deployment mode, organization size, vertical and region/country.

By component, the global marketing attribution software is segmented into software and services.

By attribution type, the global marketing attribution software is segmented into single-source attribution, multi-source attribution, and probabilistic or algorithmic attribution.

By organization size, the global marketing attribution software is segmented into large enterprises and small and medium-sized enterprises.

By deployment mode, the global marketing attribution software is segmented into cloud and on-premise.

By vertical, the global marketing attribution software is segmented into FMCG and consumer packaged goods, retail, consumer electronics, BFSI, IT & telecom, healthcare, media and entertainment, travel and hospitality, and others.

By region, the global marketing attribution software market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

Regional analysis

The global market for marketing attribution software is expected to grow at a CAGR of 15.4% during the forecast period. The geographical analysis of marketing attribution software market is studied for North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

Among the regions mentioned, North America is anticipated to have the largest market share during the forecast period. This region includes developed economies such as the US and Canada which are some of the most advanced countries in terms of adoption of innovative digital technologies. The market size is increasing due to the increasing need for marketing teams of enterprises to track customer behavior with the objective of targeted marketing. The large as well as small and medium-sized enterprises in US are willing to adopt the marketing attribution software which boosts the market size. Also, majority of the vendors are based in the US and have a strong customer base which is further expected to boost the market growth. The market size of Europe is estimated to grow at the highest CAGR from 2018-2023, followed by Asia Pacific. Various startups are being setup in these regions and are giving a boost to their market share.

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Competitive Analysis

The marketing attribution software market has presence of majority vendors from US which is intensifing the competition in the North American market. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries by adopting various organic and inorganic growth strategies. For instance, in May 2018, Marketo, Inc. acquired marketing attribution software provider, Bizible.

Key Players

The key players in the marketing attribution software market are identified across all the major regions based on their country of origin, presence across different regions, recent key developments, product diversification, and industry expertise. Some of them are— Adobe Inc. (US), Oracle Corporation (US), Google (US), SAP SE (Germany), Visual IQ – A Nielsen Company (US), Analytic Partners, Inc. (US), Attribution LLC (US), Calibermind (US), Engagio (US), Wizaly (France), Singular (US), Rockerbox, Inc. (US), OptiMine (US), Neustar, Inc. (US) and Merkle Group Inc. (US). The key strategies adopted by most of the players are partnerships and agreements, collaborations, and new product releases

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Intended Audience

Marketing attribution software service/solution providers

Financial Advisory/Consulting Firms

System Integrators

Research Institutes and Organizations

Technology Standards Organizations

Venture capitalist/angel investors

Marketing Managers


About Kenneth Research

Kenneth Research is a reselling agency providing market research solutions in different verticals such as Automotive and Transportation, Chemicals and Materials, Healthcare, Food & Beverage and Consumer Packaged Goods, Semiconductors, Electronics & ICT, Packaging, and Others. Our portfolio includes set of market research insights such as market sizing and market forecasting, market share analysis and key positioning of the players (manufacturers, deals and distributors, etc), understanding the competitive landscape and their business at a ground level and many more. Our research experts deliver the offerings efficiently and effectively within a stipulated time. The market study provided by Kenneth Research helps the Industry veterans/investors to think and to act wisely in their overall strategy formulation

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Darlene Dooley is a research expert and freelance writer. She is very dedicated towards her work and writing. She enjoys to write on current news on any industry and conclude the news with highly professional report. She has almost 8 years of experience in the same field. She has strong professional skill in Market research, Business Strategies, online marketing, Industry analysis interested in innovative and trending technologies.

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