In a recent published report, Kenneth Research has updated the market report for Baby wet wipes Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.
U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Baby wet wipes Market products.
Baby wet wipes are developed from nonwoven fabrics such as polypropylene, polyethylene, polyester, cotton, and viscose pulp. These nonwoven fabrics are processed through various processes such as wetlaid, spunlace, thermobonded, and hydro-entanglement to produce wet wipes for baby hygiene.
Wet baby wipes provides various baby care benefits such as being highly absorbent, reduces rashes, lowers the thinning out of various diseases such as tuberculosis, H1N1 influenza A Virus, Staph, and others as they are alcohol free, latex free, gentle to skin, and hypoallergenic.
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Some of the major factors which is expected to drive the baby wet wipes markets are convenience to use, portability, degree of absorbency coupled with consumer’s awareness towards improving hygiene standards and increasing mobile society.
Baby wet wipes helps to maintain personal hygiene standards and cleanliness towards food spills and dribbles along with cleanliness during diaper changes. These factors are expected to drive the baby wet wipes market in the forecast period.
Europe is expected to be the fastest growing market for baby wet wipes during the forecast period. According to the European Disposables and Nonwovens Association (EDANA), in 2015, 70% of the wipes market is driven by the wet wipes market. Water restrictions and shortage of water across Europe and with 21% of the European population being in the age group of 0-10 years are key factors driving the market growth.
All these factors provide a major opportunity for the baby wet wipes market. Several regulations complied by the European Union ensures the safety of the wipes products. According to the European Union wet wipes must comply with the General Product Safety Directive that holds manufacturers responsible for providing consumers with products that are safe to use.
The industry not only complies with the legal framework to ensure that products are safe; it also runs its own safety evaluation programs and individual companies continuously monitor their products in use and any concerns users may have.
Specifically, wet wipes marketed in the EU must comply with relevant regulations including the Cosmetic Products Directive, the Detergents Regulation, the Biocidal Products Directive and the Medical Devices Directive. The materials used in wet wipes need to be safe for humans to use as well as environmentally safe in terms of manufacture and disposal.
Key players operating in the field of baby wet wipes include Johnson & Johnson, Procter & Gamble, Cotton Babies Inc. among others.
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