The global insights-as-a-service is segmented by type into predictive insights, descriptive insights and prescriptive insights; by deployment type into public cloud, private cloud and hybrid cloud; by application into revenue cycle management, governance, risk, and compliance, branding & marketing management, customer life cycle management, strategy management, supply chain management and others; by industry vertical into BFSI, healthcare & life sciences, retail & consumer goods, energy & utilities, manufacturing, telecommunication & IT, government & public sector and others.
Insights-as-a-service is a quicker and straighter path to enhancing business results. Insights-as-a-service is basically a cloud-based product which draws range of data sources that a business lacks. Insights-as-a-service offers analytics, insights and action plans. The insights-as-a-service market, in terms of value, is expected to grow rapidly during the forecasted period at a good CAGR. Business enterprises are focusing on cloud based services which creates market opportunity for infrastructure as a service providers to establish their presence in insights as a service market.
In terms of regional platform, Asia Pacific countries such as China and India accounted for the fastest growing market of insights-as-a-service in terms of revenue in 2017. Increasing demand for cloud based services among various enterprises helps in stimulating the growth of insights-as-a-service in Asian Countries. North America is expected to hold the largest market for insights-as-a-service as most of the world’s largest technology companies are located in this region which makes the North America as the leading market for insights-as-a-service.
Rising Growth of Hybrid Model
The global insights-as-a-service is segmented into deploymenttype such as hybrid cloud, public cloud and private cloud. Among these segments, hybrid cloud is expected to be the fastest growing segment over the forecasted period. It was estimated that hybrid cloud market in 2017 was USD 39.56 Billion and is expected to grow over the forecasted period at a CAGR of 17.45%.
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Hybrid cloud incorporates the features of both private and public cloud. Hybrid cloud is mostly used as it helps in reducing the deployment cost. Security, agility and compliance are some of the key aids of hybrid cloud. These benefits of hybrid cloud are further expected to drive the growth of insights-as-a-service market globally over the forecasted period.
The report titled “Insights-as-a-Service: Global Demand Analysis & Opportunity Outlook 2027” delivers detailed overview of the global insights-as-a-service in terms of market segmentation by deployment type, by type, by application, by industry vertical and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model. This report also provides the existing competitive scenario of some of the key players of the insights-as-a-service which includes company profiling of Oracle Corporation, International Business Machines Corporation, Deloitte Touche Tohmatsu Limited, Capgemini, GoodData, NTT Data Corporation, Dell Inc., Zephyr Health, SmartFocus and Accenture. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global insights-as-a-service that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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