OTA Transmission Platform Market – Strategic Acquisitions and Collaborations among Industry Players to Spur Growth, Trend, Size, Share, Revenue, Drivers, Value and Volume Analysis 2030

In a recently published report, OTA Transmission Platform report for till 2030. The report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

U S Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analysis and U.S. Census Bureau mention the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) average exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilst imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for OTA Transmission Platform products.

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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further.

Global OTA Transmission Platform Market is valued at approximately USD 95.6 million in 2019 and is anticipated to grow with a healthy growth rate of more than 3.4% over the forecast period 2020-2027. Over-the-Air (OTA) is a type of platform for wireless transmission in the broadcasting sector. OTA transmission platforms are increasingly used in television and radio platforms for broadcasting channels wirelessly. With the advancement in transmission technology, the broadcasting industry is also varying its broadcasting channel platform by adopting advanced technology transmission platforms. The significant technology used in the OTA transmission platform is Advanced Television Systems Committee (ARTC) 3.0 standard, which is a next-generation transmission platform that deploys advanced error correction for the physical layer and new technologies to create wireless data via an IP delivery system.

Therefore, these factors are anticipated to accelerate market growth around the world. Moreover, the increasing penetration of digital television around the world, along with the technological advancements and digitalization in television broadcasting are few other factors responsible for the market growth over the forecast period. For instance, according to the VIVE Network (Texas, U.S.), around 31% of U.S. households have owned 4K Ultra HDTV in 2018, represent an increase from nearly 16% in 2017. In 2017, as per the Statista, over 4 million households in Japan owned a 4K TV and this figure is expected to grow to almost 27 million households in the fiscal year of 2024., as per the Statista. Therefore, this factor is expected to accelerate the demand for the OTA Transmission Platform around the world. Although, the recent outbreak of the COVID-19 pandemic has been increasing the demand for the OTA transmission platform due to several regional government has imposed lockdown to prevent the spread of novel coronavirus. Therefore, many people temporarily do not have any kind of work, which results that they are getting more engaged in watching television. This is likely to leverage the market growth during the forecast period. However, lack of sufficient OTA infrastructure is one of the major factors impeding the market growth over the forecast period of 2020-2027.

The regional analysis of the global OTA Transmission Platform market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the increasing popularity of 4K and 8K televisions, along with the presence of a significant number of market players in the region. Whereas Asia-Pacific is anticipated to exhibit the highest growth rate / CAGR over the forecast period 2020-2027. Factors such as the rapid digitization in the television broadcasting industry, along with the rise in the improvement of picture quality and wireless transmission platforms would create lucrative growth prospects for the OTA Transmission Platform market across the Asia-Pacific region.

Major market player included in this report are:
Channel Master
GatesAir Inc.
Gemalto NV
Harmonic Inc.
LG Electronics Inc.
One Media 3.0 LLC.
Sinclair Broadcast Group, Inc.
SK Telecom Co. Ltd.
TiVo Corporation

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The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:

By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global OTA Transmission Platform Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

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