In a recently published report, India Social Media Advertising Spend By Platform Market report for till 2030. The report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to regain 25% by the end of 2021- Positive Growth in the economic demand and supply.
U S Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analysis and U.S. Census Bureau mention the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) average exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilst imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for India Social Media Advertising Spend By Platform Market products.
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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further.
Social media advertising spend in India stood at US$0.2 billion by end of 2015, accounting for 17.3% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 51.4%. This has been continued in 2016 with brands expected to spend US$0.3 billion, representing an increase of 38.3% over 2015. Over the period (2016-2020), Gradol Analytics observed Social media advertising spend to grow at a CAGR of 27.8% to reach US$0.7 billion in 2020, accounting for 23.7% of the total online advertising spend. This report answers the following key questions:
How is social media advertising spending expected to grow over the next five years?
How is social media marketing budget being allocated and utilized?
Which social media site is gaining popularity on social media to target consumers?
Which social media sites are gaining or declining their market share in the country?
How is social media mobile advertising spending expected to grow over the next five years?
This report provides detailed social media advertising spend database, covering in-depth trend analysis across platforms for a period of 9 years (2019-2027). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas –
Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 9 years (2019-2027).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
This report provides detailed social media advertising spend by social networking sites data and trend analysis for a period of 9 years (2019-2027) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: India
Market Focus: Social Media Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the India. This report provides:
Data covering future of social media advertising spend and its share in total online advertising.
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Data covering future of social networking sites and its share in social media advertising.
Social media advertising spend for a period of 9 years, from 2019 to 2027.Social media marketing budget allocation for 2019 and how it is expected to change over the next five years.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.
The report further discusses the market opportunity, compound annual growth rate (CAGR) growth rate, competition, new technology innovations, market players analysis, government guidelines, export and import (EXIM) analysis, historical revenues, future forecasts etc. in the following regions and/or countries:
- North America (U.S. & Canada) Market size, Y-O-Y growth, Market Players Analysis & Opportunity Outlook
- Latin America (Brazil, Mexico, Argentina, Rest of Latin America) Market size, Y-O-Y growth & Market Players Analysis & Opportunity Outlook
- Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC, Poland, Turkey, Russia, Rest of Europe) Market size, Y-O-Y growth Market Players Analys & Opportunity Outlook
- Asia-Pacific (China, India, Japan, South Korea, Indonesia, Malaysia, Australia, New Zealand, Rest of Asia-Pacific) Market size, Y-O-Y growth & Market Players Analysis & Opportunity Outlook
- Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa) Market size, Y-O-Y growth Market Players Analysis & Opportunity Outlook
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