Mobile Analytics Market 2021 – Market Predicted to Grow at High CAGR, Complete Business Overview, Market Share, Size, Current Trends and Forecast to 2030

In a recent published report, Kenneth Research has updated the market report for Mobile Analytics Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4  billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Mobile Analytics Market products.

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According to the statistics by the World Bank, the exports of ICT goods globally increased from 11.164% of total goods exports in 2017 to 11.53% of total goods exports in 2019. Additionally, exports of ICT services increased from 5.61% of service exports (BoP) in 2001 to 10.37% of service exports (BoP) in 2017. On the other hand, growing awareness amongst individuals for using the internet is also anticipated to contribute to the market growth. For instance, the total number of individuals using the internet grew from 8% of total population in 2001 to 49% of total population in 2017.

“Final Report will add the analysis of the impact of COVID-19 on this industry.”

Mobile analytics refer to the analysis and gathering of data of mobile platforms such as mobile websites, mobile apps and others. Mobile analytics help the mobile website and app developing companies to track and understand the relation between user interactions with websites and apps. Further, these mobile analytics solutions are gaining traction due to the increase use of social media, shopping and banking on mobile platforms.

Market Size and Forecast

The global mobile analytics market is anticipated to flourish at a CAGR of 18.3% over the forecast period. Mobile analytics market was valued at USD 1.6 Billion in 2016 and is anticipated to reach USD 6.0 Billion by the end of 2024. Android mobile analytics market is expected to remain dominant and grow at highest pace over the forecast period due to rapid growth of android smartphone market.

Mobile Analytics

In 2016, North America accounted for the major share in the global mobile analytics market. Further, North America is anticipated to maintain its dominance over the forecast period owing to the high acceptance level of advance technologies and high adoption of cloud based solution. In 2016, application analytics segment was held for the highest percentage share in the region. Further, this segment is likely to witness significant growth over the forecast period. U.S. accounted for about 51% market share in 2015 due to the heavy penetration of cloud based solution.

Further, Europe and Asia Pacific market are anticipated to witness lucrative growth over the forecast period. Increasing sale of consumer electronics segment such as smartphones, tablets and others is likely to propel the growth of mobile analytics market in Europe. On the other hand, Asia Pacific mobile analytics market is forecasted to grow at highest pace during the forecast period i.e. 2017-2024. Asia-Pacific mobile marketing segment is forecasted to grow at a CAGR of 27.6% over the forecast period. The major factor driving the growth of mobile analytics market is the increasing penetration of mobile devices such as smartphones, tablets and others in the region. Further, countries such as China, India, Japan and South Korea are anticipated to have the largest market share of mobile analytics in the Asia-Pacific region.

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Key players

Amazon Web Services Inc.
Google Inc.
Adobe Systems Inc.
IBM Corporation
Yahoo Inc.
Mixpanel Inc.
Webtrends Inc.
Crittercism Inc.
Upsight Inc.
Netbuiscuits Inc.
Scope and Context

Market Segmentation

Our in-depth analysis segmented the global mobile analytics market in the following segments:

By Platform

By Solution

Application Analytics
Mobile Marketing
Advertising Analytics
In-app Analytics
By Deployment Model

Cloud Based
By End User

E-commerce & Retail
Media and Entertainment
Transportation & logistics
Banking, Financial Service and Insurance (BFSI)
By Region

Global mobile analytics market is further classified on the basis of region as follows:

North America (United States, Canada), Market size, Y-O-Y growth Market size, Y-O-Y growth & Opportunity Analysis, Future forecast & Opportunity Analysis
Latin America (Brazil, Mexico, Argentina, Rest of LATAM), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
Europe (U.K., Germany, France, Italy, Spain, Hungary, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Norway, Denmark, Sweden, Finland), Poland, Russia, Rest of Europe), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
Asia-Pacific (China, India, Japan, South Korea, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, New Zealand, Rest of Asia-Pacific), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa), Market size, Y-O-Y growth, Future forecast & Opportunity Analysis
mobile analytics market

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Growth Drivers and Challenges

Growth of application based industries such as ebay, amazon and others is the major growth driver of mobile analytics market. In addition to this, increasing sale of smartphones and other mobile devices across all over the globe is expected to intensify the demand of mobile analytics market. Apart from this, smart technologies innovations such as smart TV are also escalating the growth of mobile analytics market.

Further, increasing online advertisements and rising inclination of enterprises towards mobile analytics is likely to accelerate the growth of the mobile analytics market. Moreover, technological advancement in mobile analytics and rising usage and demand for cloud based mobile analytics solutions is the key growth driver of mobile analytics market in the developed regions.

However, security concerns such as data privacy among the population is hindering the growth of global mobile analytics market. Additionally, high initial cost of set up is dampening the growth of mobile analytics market globally. Lack of awareness regarding mobile analytics solutions in the growing regions is restraining the growth of global mobile analytics market.

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