A2P SMS Market Size 2021 Global Industry Share, Demand, Key Findings, Regional Analysis, Key Players Profiles, Future Prospects and Forecasts to 2030

Market Synopsis

In a recent published report, Kenneth Research has updated the market report for A2P SMS Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4  billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for A2P SMS Market products.

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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further projected to touch USD 6 million by 2023.

Market Synopsis

The A2P SMS Market is estimated to record a significant growth throughout the forecast period. The ICT sector constitutes 4.8% of the European economy. Europe’s organization ERDF i.e. European Regional Development Fund has allotted approximately USD 23 billion for investments related to ICT during the funding period 2014-2020. ICT refers to the communication technologies including the internet, wireless networks, social networking, cell phones, video-conferencing, computers, software, and other media applications and services enabling users to access, retrieve, and manipulate information in a digital form. As per the Eurostat, the total value of the ICT sector in Europe, including the ICT manufacturing and ICT services, was estimated to be more than EUR 475 billion in 2017.

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In this sector, the ICT services account for the major share as it is predicted to be ten times larger than the share held by ICT manufacturing. ICT services consist of computer programming, consultancy and related activities which held about 49.1% share while the telecommunications activities held around 30.3% share in the segment in 2017. These factors are estimated to impact the market growth in a positive manner in the next few years

Application to person or A2P is a process of sending messages from an application to the mobile user. It involves automated content that an organization sends from its application to the subscriber via text message. These services can be used for various functions including alerts, confirmations, marketing campaigns, two-factor authentication(2FA), brand promotion, providing OTP, and flight alerts. The global A2P SMS market is driven by a global increase in the number of mobile subscribers, rise in cellular marketing activities by application developers and marketers, and the proliferation of A2P SMS services in mobile banking, mobile health, and mobile payments sectors.

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In recent years, SMS have been used as an effective tool for customer engagement, customer service and as a service delivery function by many organizations. The most common application of A2P SMS market is mobile two-factor authentication which is used for user verification purpose by using a password sent on the user’s phone.

Rise in the demand of mobile-based services in sectors such as banking, healthcare, retail, e-commerce and growing awareness of enterprises regarding the deployment of A2P SMS due to its various distinct features is adding fuel to the growth of A2P SMS market. For instance, most organizations use A2P SMS platform for various activities including company announcements, polls and surveys, alerts, and notifications to update and interact with the employees.

According to the MRFR study, the usage of A2P SMS in the telecom industry is high due to its increasing benefits in internal and external communications. In the central and local government verticals, SMS has helped to reduce the cost of internal communications and improve the efficiency of their operations.However, intense competition in the market, mobile spam and growth in mobile malware are some of the restraints of the A2P SMS market.The global A2P market is expected to reach approximately USD 50.1 billion by 2023 with a CAGR of 4.7% over the forecast period 2018-2023.

Key Players

Some of the key players of Global A2P SMS market includes Tyntec (Germany), Infobip Ltd (UK), Trillian Group (Malta), Syniverse Technologies (US), Tata Communications (India), ,CLX Communication (Sweden), , MBlox Inc (US), SAP SE (SAP Mobile Services) (Germany), Tanla Solutions (India), Vonage Business (US), Mahindra Comviva (US) and Twilio Inc (US).

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Regional Analysis

The geographical analysis Global A2P SMS market is done for North America, Europe Asia-Pacific and the rest of the world.North America is one of the prominent regions in A2P SMS market which will contribute the highest revenue globally due to technological developments and considerable application of A2P SMS equipment in different end-user segment in the region. Whereas, the growing economies in Asia-Pacific (APAC) with significant growth in the construction sector will pave the path for increasing adoption of A2P services and propel the market.

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Target Audience

Network Operators


Research firms, advertising agencies

Government agencies, Associations, and telecom operators


Marketers/ Retailers

Bulk SMS providers

About Kenneth Research

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