Research Nester released a report titled “Sanitary Pads Market: Global Demand Analysis & Opportunity Outlook 2027″ which delivers detailed overview of the global sanitary pads market in terms of market segmentation by product, by raw material, by distribution channel and by region.
Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.
A recent research by WASH Poverty Diagnostic by the World Bank reported that in Nigeria, around 25% of women lack menstrual hygiene management. Additionally, only 6% schools provide education on menstrual hygiene management which results in low knowledge about menstruation among girls and boys in Bangladesh. The menstrual issues were reported to adversely affect the school performance of one-third girls in the country.
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The market for sanitary pads is estimated to observe a robust CAGR of about 6% during the forecast period, i.e., 2019-2027. The market is segmented by product, by raw material, by distribution channel and by region. On the basis of product, the market is further segmented into disposable, reusable and biodegradable products, out of which, the biodegradable segment is anticipated to witness the highest growth in the upcoming years. This can be attributed to the growing environment concerns resulting in decreased use of plastic and a rising demand for biodegradable sanitary napkins.
The market in Asia Pacific region is estimated to hold the largest market share in sanitary pads market and observe the highest growth rate during the forecast period on account of rising government initiatives in the region regarding the promotion of menstrual hygiene management.
Rising Awareness About Menstrual Hygiene To Support The Market Growth
Improvement in the quality of education provided to students which includes the spreading awareness about personal hygiene among them is a major factor resulting in growth of this market. Developing countries such as India are observing various initiatives taken up by organizations for increasing awareness about the benefits and cost-effectiveness of menstrual products that are available in the market. This is anticipated to be a major growth factor driving the sanitary pads market. However, the availability of better menstrual products in the market such as tampons and menstrual cups is estimated to be a restraining factor for the market growth in the upcoming years.
This report also provides the existing competitive scenario of some of the key players of the global sanitary pads market which includes company profiling:
Procter & Gamble (PG),
Hengan Group (HKG: 1044),
Edgewell Personal Care (EPC),
Corman S.p.A, TZMO SA,
Unicharm Corporation (TYO: 8113),
Millie & More,
Seventh Generation, Inc.,
Kao Corporation (TYO: 4452) and Kimberly-Clark Corporation (KMB).
The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global sanitary pads market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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