Learning Analytics Market Opportunities, Global Industry Share by Regions – Segmentation Analysis, Top Players with Industry Forecast to 2030

In a recent published report, Kenneth Research has updated the market report for Learning Analytics Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

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U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4  billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Learning Analytics Market products.

The Learning Analytics Market is estimated to record a significant growth throughout the forecast period. The ICT sector constitutes 4.8% of the European economy. Europe’s organization ERDF i.e. European Regional Development Fund has allotted approximately USD 23 billion for investments related to ICT during the funding period 2014-2020. ICT refers to the communication technologies including the internet, wireless networks, social networking, cell phones, video-conferencing, computers, software, and other media applications and services enabling users to access, retrieve, and manipulate information in a digital form.

Synopsis of Global Learning Analytics Market

Market Scenario

Learning analytics has evolved from different branch of science such as psychology, statistics, information science, sociology, data mining, and machine learning, to interpret data gathered during learning, teaching, and education administration, along with other services. Thus, learning analytics represent analysis of a large volume of data originated and collected from various sources by student and researchers to analyze the performance assessment of students and future trends of the market.

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Generally, the learning analytics are limited to analyze the student performance, but with increasing trends in the market, learning analytics are expanded to business enterprises in the form of workforce management. The workforce management is implemented through collecting and interpreting the data, predicting the call workload, measuring the staff requirements, developing the staff schedules and measuring the daily assessment. There are many tools through which the learning analytics are utilized such as predictive analytics, content analytics, adaptive learning analytics, discourse analytics, analytics dashboard, and others. Furthermore, learning analytics utilize social network analysis which is used to assess student-to-student and student-to –teacher relationship and encourage interaction sessions to recognize the top performer students.

Rising need to evolve the competitive strategies to sustain the market and surging focus on personalized learning is expected to be the major trends for the learning analytics market over the forecast period. With the increase in mobile devices such as smartphones, laptops and mobile tablets are expected to be a better prospect for the market over the next few years.On the flip side, lack of technical expertise to implement learning analytics and lack of data storage infrastructure are presumed to be a major concern for the market.The global learning analytics market is expected to reach approximately USD 8.3 billion by 2023 growing at a 26% CAGR over the forecast period 2017-2023

Key Players

Some of the key players of Learning Analytics market include Blackboard Inc. (U.S.), Microsoft (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Pearson Inc. (U.K), Saba Software Inc. (U.S.), McGraw-Hill Education (U.S.), SAP AG (Germany), and D2L Corporation (Canada), Cornerstone OnDemand (U.S.), Jenzabar (U.S.), Knewton (U.S.), and Kronos (U.S.).


The Learning Analytics market is differentiated by tools, services, deployment, application, and end-user.By tools, the learning analytics market is sub-segmented as predictive analytics, content analytics, adaptive learning analytics, discourse analytics, analytics dashboard and others. Based on service, the market is categorized as training & support, consulting service, integration & implementation and others. On the basis of deployment, the market is comprised on-premises and on-cloud.

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The application-based learning analytics is segmented into higher education, K-12, and business enterprises. Furthermore, based on end-user, the market is classified as BFSI, IT & telecom, retail& e-commerce, education, manufacturing, healthcare, media& entertainment, and others.

Regional Analysis

Geographically, the learning analytics is segmented into four different regions namely North America, Asia Pacific, Europe, and the Rest of the World.North America is presumed to have significant growth in the learning analytics market. The United States and Canada are leading countries in the region. This is due to rise in the implementation of analytics tools such as visual data analysis and social network analysis and many more.  Europe is also expected to have substantial growth in the market. The United Kingdom, France, and Germany are expected to be prominent countries implementing the analytics tools over the next few years.

Asia Pacific is also anticipated to be the fastest growing region in the learning analytics market over the forecast period. India, Japan, and China are the leading countries in the learning analytics market. Owing to a gradual increase in the adoption rate of business enterprises to implement learning analytics tools such as predictive analysis and content analysis techniques.

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Target Audience

Research Firms.

Government Agencies

Learning Analytics Service Providers

Associations, organizations, forums, and alliances related to Learning Analytics

Software solution providers

Educational Institution, University, and Research Organization.

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