In a recent published report, Kenneth Research has updated the market report for Digital Signage Software Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.
U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Digital Signage Software Market products.
Kenneth Research, in its repository of market research reports, have recently added a report on Digital Signage Software Market which emphasizes on the latest trends, key opportunities, drivers, and the challenges associated with the growth of the market during the forecast period, i.e., 2021 2030. The Digital Signage Software Market is anticipated to grow primarily on account of the growing trade of ICT goods and services worldwide. According to the statistics by the World Bank, the exports of ICT goods globally increased from 11.164% of total goods exports in 2017 to 11.53% of total goods exports in 2019. Additionally, exports of ICT services increased from 5.61% of service exports (BoP) in 2001 to 10.37% of service exports (BoP) in 2017.
On the other hand, growing awareness amongst individuals for using the internet is also anticipated to contribute to the market growth. For instance, the total number of individuals using the internet grew from 8% of total population in 2001 to 49% of total population in 2017. Moreover, backed by the increasing demand for high-speed internet amongst the individuals, organizations operating in the field of telecom are increasingly working on deploying 5G network technology, as this technology provides internet access at very high speeds. By 2025, it is estimated that as many as 1.2 billion of total internet connections will account to 5G. Further, one-third of the world is projected to be covered with 5G connectivity by the end of 2030.
The Digital Signage Software Market in North America is anticipated to grow significantly owing to the presence of several key players in the region, along with the increasing need of the organizations in the nation to run on a strong ICT infrastructure.
By Service (Maintenance and Support Service, Installation Services), Type (Content Management System, Edge Server Software), Application (Banking, Transportation, Entertainment, Education, Retail, Corporate, Healthcare, Hospitality, Government), and Regional Market Size, Status and Forecast to 2025
Market Overview:
The Global Digital Signage Software Market was valued at USD 4.52 billion in 2016 and is projected to reach USD 10.67 billion by 2025, growing at a CAGR of 10.01% from 2017 to 2025.
Final Report will add the analysis of the impact of COVID-19 on this industry.
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Digital signage is defined as a remotely managed digital display typically tied in with sales, advertising and marketing that are centrally managed for the display of text, animated or video messages. Digital signage software helps to create audience engagement experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet connected devices. Benefits of this system include – reduces administration cost, , can have run time-sensitive ads, and increase sales.
Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 Assured return on investment and high cost efficiency
1.2 Rising demand for digital signage in public and commercial sectors
1.3 Technological advancements and infrastructure expansion
1.4 Growing demand for cloud based digital signage software solutions
1.5 High focus on R&D activities
2. Market Restraints
2.1 Poor awareness about digital signage
2.2 Poor Standardization
2.3 High risk of hacking
2.4 Growing online advertisement
Market Segmentation:
The Global Digital Signage Software Market is segmented on the service, type, application, and region.
1. Service:
1.1 Maintenance and Support Service
1.2 Installation Services
1.3 Others
2. By Type:
2.1 Content Management System
2.2 Edge Server Software
3. By Application:
3.1 Banking
3.2 Transportation
3.3 Entertainment
3.4 Education
3.5 Retail
3.6 Corporate
3.7 Healthcare
3.8 Hospitality
3.9 Government
3.10 Others
4. By Region:
4.1 North America (U.S., Canada, Mexico)
4.2 Europe (Germany, UK, France, Rest of Europe)
4.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
4.4 Latin America (Brazil, Argentina, Rest of Latin America)
4.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. Signagelive
2. Omnivex Corporation
3. Planar Systems Inc.
4. Mvix, Inc.
5. Four Winds Interactive (Fwi)
6. Panasonic Corporation
7. Adflow Networks
8. Samsung Electronics Co. Ltd.
9. Scala Inc.
10. Broadsign International LLC
11. Navori
12. Intuilab Sa
13. Novisign Digital Signage Inc.
14. Rise Vision
15. NEC Display Solutions Ltd.
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
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RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH:
Research study on the Global Digital Signage Software Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
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