In a recently published report, Digital Advertising Spend in Brazil Market, report for till 2030. The report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to regain 25% by the end of 2021- Positive Growth in the economic demand and supply.
U S Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analysis and U.S. Census Bureau mention the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) average exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilst imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Digital Advertising Spend in Brazil Market, products.
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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further.
Online advertising spend in Brazil stood at US$4.8 billion by end of 2015, accounting for 16.5% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 27.9%. This has been continued in 2016 with brands expected to spend US$5.8 billion, representing an increase of 20.7% over 2015. Over the period (2016-2020), Gradol Analytics observed online advertising spend to grow at a CAGR of 15.5% to reach US$10.4 billion in 2020, accounting for 24.0% of the total advertising spend. This report answers the following key questions:
How is online advertising expected to grow over the next five years?
How much is being spent on online advertising by industries?
How is online marketing budget being allocated and utilized?
Which marketing objectives are driving the advertising spend on online?
Which advertising formats are gaining popularity on online to target consumers?
Which online sites are gaining or declining their market share in the country?
How is online mobile advertising expected to grow over the next five years?
This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 9 years (2019-2027). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following eight key areas –
Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
Format Split: This report provides break down by the following formats:
Search Ad Spend
Display Ad Spend
Sponsorship Ad Spend
Classified Ad Spend
Email Ad Spend
Video Ad Spend
Industry Split: This report provides breakdown of online advertising spend across 14 key industry verticals.
Food & Beverages
Health & Beauty
Technology & ICT Services
Leisure Travel & Tourism
Pharmaceutical & Healthcare
Advertising Objectives: This report provides breakdown of online advertising spend by key marketing objectives:
Lead Generation/Increase Traffic
By Gaming: This report provides breakdown of online gaming advertising spend by following categories:
Around Games & Apps Environment Ad Spend
In Game Environment Ad Spend
In Game Immersive Ad Spend
Exclusive Advertising Games Spend
By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 9 years (2019-2027).
Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
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This report provides detailed online advertising spend data and trend analysis for a period of 9 years (2019-2027) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: Brazil
Market Focus: Online Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Brazil. This report provides:
Data covering future of online advertising spend and its share in total advertising.
Data covering future of online mobile advertising spend and its share in online advertising.
Online advertising spend for a period of 9 years, from 2019 to 2027.
Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
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