Data Masking Market Size 2021-2030 | Brief Analysis by Type, Top Opportunities, Challenges, Trends and Future Prospects

In a recent published report, Kenneth Research has updated the market report for Data Masking Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

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U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4  billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Data Masking Market products.

The Data Masking Market is estimated to record a significant growth throughout the forecast period. The ICT sector constitutes 4.8% of the European economy. Europe’s organization ERDF i.e. European Regional Development Fund has allotted approximately USD 23 billion for investments related to ICT during the funding period 2014-2020. ICT refers to the communication technologies including the internet, wireless networks, social networking, cell phones, video-conferencing, computers, software, and other media applications and services enabling users to access, retrieve, and manipulate information in a digital form.

Synopsis of Global Data Masking Market

Market Scenario:

Data masking is a data protection technique through which essential, structured, and organized data is transformed to a complicated replication of data. This non-threatening data is then, used as a prototype or sample for training and testing applications. This regular technique is extensively used in commercial applications in order to protect the personal identities and information which are generally regarded as sensitive in corporate enterprises. Data masking is a secured technique that prevents breach of private & confidential information from fringe elements which eventually minimizes the security risk.

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With the enhancement in IT infrastructure, increasing cyber-attacks which is a serious concern for the enterprises and surge in the expenditure for safety and security for private and confidential data has further increased the demand for data masking over the forecast period.On the flip side, with a large amount of data being masked for training purposes, maintaining the reliability and integrity of information is a challenging factor for data masking market over the review period.The global data masking is expected to reach approximately USD 830 million by 2023 growing at a 12% CAGR over the forecast period 2017-2023.

Key Players

Some of the key players of Data Masking market include Oracle Corporation (U.S.), Compuware Corporation (U.S.), Innovative Routines International, Inc (U.S.),Delphix Corp (U.S.), IBM Corporation (U.S.), Net 2000 Ltd. (U.S.),  Camouflage Software Inc. (Canada), ARCAD Software (France), Informatica Corporation, (U.S.), Hewlett Packard Enterprise Company. (U.S.), Solix Technologies, Inc (U.S.), Ekobit d.o.o. (Croatia), and CA Technologies (U.S.).


The data masking market is differentiated by type, component, deployment, business function, organization size, and end user.By type, the data masking market is sub-segmented into static data masking and dynamic data masking. The component segment consists of software and services. The service sub-segment is further divided into professional and managed services. Based on the deployment, data masking market is categorized into on-premise and on-cloud. Furthermore, on the basis of functional business, data masking market is classified as marketing & sales, finance, human resource, operations, legal, and others. Additionally, depending on the size of the organization the market is bifurcated into small & medium enterprise and large enterprises.

The end-users for data masking is segmented as BFSI, healthcare & life sciences, retail &  ecommerce, IT & telecommunications, government & defense, media & entertainment, manufacturing, and others.

Regional Analysis

Geographically, data masking is segmented into four different regions namely North America, Asia Pacific, Europe, and the Rest of the World.North America is presumed to dominate the data masking market. The U.S. and Canada are the leading countries in this region. This is due to robust IT & Cloud infrastructure associated with the presence of giants such as Oracle Corporation, IBM Corporation, and many more which is expected to drive the market over the forecast period.

Furthermore, Europe is anticipated to have a substantial growth over the forecast period. Countries such as Germany, France, and the U.K are leading the region. This is attributed to a huge investment in research and development in encrypting technologies to secure confidential data. Asia Pacific is also anticipated to be the fastest growing region in the data masking market over the forecast period. India, Japan, and China are the leading countries to be a better prospect region owing to increased investment by advanced economies to gain outsourcing solutions.

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Target Audience

Research Firms.

Government Agencies

Data Masking Service Providers

Associations, organizations, forums and alliances related to Data Masking

Government bodies such as regulating authorities and policy makers

Industry associations

Market research and consulting firm

Data masking application builders

Independent Software Vendors (ISVs)

Analytics consulting companies

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