Air Freshener Market Growth and Industry Perspective, Comprehensive Analysis Forecast To 2027

Research Nester released a report titled “Europe Air Freshener Market: Regional Demand Analysis & Opportunity Outlook 2027” which delivers detailed overview of the Europe air freshener market in terms of market segmentation by product type, distribution channel, end user and by region.

Further, for the in-depth analysis, the report encompasses the industry growth drivers, restraints, supply and demand risk, market attractiveness, BPS analysis and Porter’s five force model.

The Europe air freshener market is estimated to register a CAGR of 3.86% over the forecast period i.e., 2019-2027. Various factors such as increasing concerns on the quality of air both indoor and outdoor in the region as well as growing requirements for natural air fresheners are anticipated to remain as the major factors that would drive the market growth in the region.

The Europe air freshener market is segmented by product type, distribution channel, end user and by region. Aerosol-based air freshener held a market share of 26.34% as of 2018 in the region and is anticipated to grow at a noteworthy rate over the forecast period. Additionally, aerosol-based air freshener is highly simple to use and provides an attraction to consumers, owing to its design in addition to being useful for consumers. 

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The Europe Air Freshener market is predicted to observe a CAGR growth rate of 3.86% over the forecast period. This is attributed to growth in disposable incomes of the population in the region and increasing number of vehicles sold in the region. In addition to the above, a greater number of individuals becoming aware of the adverse health effects on individuals caused by the presence of both indoor and outdoor poor air quality levels that is estimated to raise the demand for air fresheners.

Growth in Disposable Incomes of Individuals and Improvement in Vehicle Sales

The population in the region has been experiencing growth in their living standards in the region over the last few years, in addition to the sales of vehicles growing at a healthy rate in the region that are attracting the demand for air fresheners among individuals in the region. The air fresheners emit fragrances that can deliver good aroma for a specified area, apart from covering any bad odour that might be present in such an area. These factors are predicted to increase the demand from among individuals in the region for such air fresheners and are predicted to drive the market growth in the next few years.

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However, air fresheners are also faced with limitations such as the presence of chemicals in the fragrances emitted by the air fresheners that can affect the health of individuals, if they are exposed for a longer duration period. In addition to that, the volatile organic compounds that get released into the air, including indoor air pollution that can cause harm to health of individuals is possible which can restrain the growth of the market.

This report also provides the existing competitive scenario of some of the key players of the Europe air freshener market which includes company profiling of Henkel AG & Co. KGaA, Reckitt Benckiser Group plc, Tasotti, Aqua Aroma, Tropikcar, Jess s.r.o. and ELiX Corporate Group. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the Europe air freshener market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.

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