Advanced Analytics Market Research Report 2021: Includes Size, Capacity, Production, Revenue, Gross Margin, Forecast to 2030

In a recent published report, Kenneth Research has updated the market report for Advanced Analytics Market for 2021 till 2030. Report further now discusses; the various strategies to be adopted or being adopted by the business players across the globe at various levels in the value chain. In the view of the global economic slowdown, we further estimated that China, India, Japan and South Korea to recover fastest amongst all the countries in the Asian market. Germany, France, Italy, Spain to take the worst hit and this hit is expected to be regain 25% by the end of 2021- Positive Growth in the economic demand and supply.

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U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4  billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Advanced Analytics Market products

The Advanced Analytics Market is estimated to record a significant growth throughout the forecast period. The ICT sector constitutes 4.8% of the European economy. Europe’s organization ERDF i.e. European Regional Development Fund has allotted approximately USD 23 billion for investments related to ICT during the funding period 2014-2020. ICT refers to the communication technologies including the internet, wireless networks, social networking, cell phones, video-conferencing, computers, software, and other media applications and services enabling users to access, retrieve, and manipulate information in a digital form.

Market Synopsis of Advanced Analytics Market

Market Scenario

Advanced analytics market isn’t just growing, it is accelerating. Growing enterprise data is one major factor driving the growth of global advanced analytics market. Advanced analytics refers to a broad category of inquiry which can be used to help drive changes and bring about improvements in the business processes. Advanced analytics involves use of mathematical operations in order to interpret data. It helps in making predictions, generating recommendations, and discovering deeper insights.

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SAS Institute, SAP SE, IBM Corporation, Oracle Corporation, KNIME AG, Statsoft, and Microsoft Corporation are a few major players in the global advanced analytics market. Advanced analytics helps in making informed business decisions by having complete insights of market and provides in depth analysis of the market too. Growing demand for big data analytics is set to drive the growth of advanced analytics market. Major factors responsible for the growth of big data are basically the increase in data, the growth of cloud, and the rising demand for advanced analytics. Cloud technology is becoming mainstream and the seamless connectivity offered by cloud is making it accessible and is also increasing the ease of sharing data and applications. Hence, the advent of cloud technology is one major factor driving the growth of advanced analytics market.

The BFSI sub-segment of the global advanced analytics market is expected to hold the largest share of the market owing to the increased demand to mitigate frauds, optimize processes and to handle risks. Whereas, IT & telecommunication sub segment is expected to grow at the highest rate during the forecast period owing to the increasing adoption of advanced analytics solutions to receive better insights about the market. Also, the growing trend of predictive analytics is one major factor driving the growth of advanced analytics market.

The North America region holds the largest share of the market across the globe followed by Europe, and Asia Pacific region. The U.S. and Canada are dominating the North America market due to rising technological enhancements and growing adoption of artificial intelligence in the region. Moreover, the region has a well-established infrastructure, which allows faster implementation of advanced technologies. Additionally, the growing adoption of social media is another major factor driving the growth of the advanced analytics market in the region.The global advanced analytics market is expected to grow at a CAGR of approximately 15% during the forecast period 2017-2023.

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Key Players

Some of the prominent players in the global advanced analytics market are SAS Institute (U.S.), SAP SE (Germany), IBM Corporation (U.S.), Oracle Corporation (U.S.), KNIME AG (Switzerland), Statsoft, Angoss Software Corporation (Canada), Microsoft Corporation (U.S.) and Fico (U.S.) among others.


The global advanced analytics market is segmented by type and application. Based on the type, the market is segmented into statistical analysis, big data analytics, customer analytics, social analytics, visual analytics, risk analytics, business analytics, and predictive modeling. Whereas, based on the application, the market is segmented into BFSI, IT & telecommunication, healthcare, government & defense, transportation & logistics, consumer goods & retail, and others. The BFSI application segment comprises of regulatory reforms, customer profitability, operational efficiency, risk management, credit risk analysis, fraud detection and management, budgeting and planning and process optimization. The IT and telecommunication application segment comprises of targeting offer and campaign management, cell site optimization, revenue assurance, customer profitability analysis, network dynamics and congestion control & social network analysis.

The healthcare application segment comprises of predictive modeling, and financial performance & monitoring. The government & defense application segment comprises of defense health and scenario planning. The transportation & logistics application segment comprises of inventory optimization, supply chain planning, sales & operational planning and quality lifecycle management. The consumer goods & retail application segment comprises of price optimization, customer insight, planning & organization, merchandize planning and size optimization.

Regional Analysis

The global advanced analytics market is studied in Asia Pacific, North America, Europe, and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Asia Pacific is projected to grow at the fastest rate during the forecast period. The growth of the market in North America is attributed to technological advancements and increasing need to address vertical specific challenges in the region.

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Intended Audience

Technology Investors

Research/Consultancy firms

Government Bodies

Advanced analytics solution vendors

Third-party vendors

Consulting service providers

Technology providers

System integrators

Cloud service providers

Big data vendors

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