RTD Alcoholic Beverages Share and Size, Report 2021 Industry Trends, Complete Data Analysis across the Region and Globe, Opportunities and Growth Forecast 2025 | Says Kenneth Research

Rising need to consume healthy foods and follow a healthy lifestyle on account of the increasing concern for health diseases amongst individuals worldwide and the increasing geriatric population are anticipated to drive the growth of the MARKET during the forecast period. By the end of 2050, the world’s population aged 60 years and above is anticipated to reach 2 billion, states the World Health Organization (WHO), in one of its statistics. Additionally, several manufacturers are increasingly showing interest for manufacturing healthy beverages, which is also anticipated to drive the growth of the market in the coming years.

The market is expected to garner a value of approximately USD 32 billion by the end of 2028. Global RTD Alcoholic Beverages Market Research Report: Information by Base Type (Whiskey, Rum, Vodka, Gin and others), Packaging Type (Bottles and Cans), Distribution Channel (Store-Based and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) – Forecast till 2024

Market Scenario

Ready-to-Drink (RTD) alcoholic beverages are premixed alcoholic drinks available in prepared form, ready for consumption. The global RTD Alcoholic Beverages Market is expected to register a single-digit growth rate of 3% during the forecast period. The market is expected to garner a value of approximately USD 32 billion by the end of 2024. RTD alcoholic beverages are versatile and consumed as sophisticated cocktails and long drinks. The increasing preference for RTD cocktails by millennials is driving the growth of the global RTD alcoholic beverages market. Moreover, the alcohol content in RTD alcoholic beverages is low as compared to other alcoholic drinks. Thus, RTD alcoholic drinks are gaining acceptance by a larger consumer base, which, in turn, is catalyzing market growth.

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The market for wine- and spirits-based RTD beverages is reaching maturity, thus, limiting the scope of expansion and innovation in the market. Moreover, shifting consumer preferences toward mixing their own cocktails and experimenting with new ingredients and flavors are also hampering the growth of the global ready-to-drink alcoholic beverages market. However, the focus of market players on the launch of innovative products is expected to pave the way for lucrative opportunities.

Segmentation

The global RTD alcoholic beverages market has been segmented based on base type, packaging type, distribution channel, and region.By base type, the global RTD alcoholic beverages industry has been classified as whiskey, rum, vodka, gin, and others. The rum segment is expected to dominate the global RTD alcoholic beverages industry during the review period. However, the vodka segment is expected to register the highest CAGR during the forecast period.The global market has been segregated, on the basis of packaging type, into bottles and cans.

In 2018, the bottles segment accounted for the larger revenue share of the global market. However, the cans segment is projected to exhibit the higher growth rate during the forecast period of 2019 to 2024.Based on distribution channel, the global market has been categorized as store-based and non-store-based. The store-based segment has further been divided into supermarkets and hypermarkets, specialty stores, and others. The store-based segment is expected to account for the larger revenue share of the market. However, the non-store-based segment is expected to exhibit the higher growth rate from 2019 to 2024.

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The global RTD alcoholic beverages market has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.The North American RTD alcoholic beverages market has further been segmented into the US, Canada, and Mexico. The European RTD alcoholic beverages market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The RTD alcoholic beverages industry in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The RTD alcoholic beverages industry in the rest of the world has been segmented into South America, the Middle East, and Africa.

Key Players

Anheuser-Busch InBev SA/NV (Belgium), Suntory Holdings Limited (Japan), Diageo PLC (UK), Shanghai Bacchus Limited (China), Bacardi Limited (Bermuda), Mike’s Hard Lemonade Co. (US), Pernod Ricard SA (France), The Brown-Forman Corporation (US), Carlsberg Breweries A/S (Denmark), Asahi Group Holdings, Ltd. (Japan), Molson Coors Brewing Company (US), Davide Campari Milano SpA (Italy), Global Brands Ltd (UK), Heineken N.V. (Netherlands), and Halewood International Limited (UK) are some of the key players in the global RTD alcoholic beverages market.

Europe is projected to garner the largest share of the global RTD alcoholic beverages market during the research period owing to the high consumption of alcoholic drinks and increasing preference toward premium RTD drinks. However, the market in Asia-Pacific is expected to register the highest growth rate during the forecast period owing to the surging demand for RTD beverages with low alcohol content.

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Global RTD Alcoholic Beverages Market, by Base Type

Whiskey

Rum

Vodka

Gin

Others

Global RTD Alcoholic Beverages Market, by Packaging Type

Bottles

Cans

Global RTD Alcoholic Beverages Market, by Distribution Channel

Store-Based

Supermarkets and Hypermarkets

Specialty Stores

Others

Non-Store-Based

Global RTD Alcoholic Beverages Market, by Region

North America

US

Canada

Mexico

Europe

Germany

France

Italy

Spain

UK

Rest of Europe

Asia-Pacific

Japan

China

India

Australia and New Zealand

Rest of Asia-Pacific

Rest of the World (RoW)

South America

Middle East

Africa

Intended Audience

RTD alcoholic beverages producers/processors

Food & beverage manufacturers

Raw material suppliers and distributors

Traders, exporters, and importers

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