Designed to support electricity grid stability, and meet the growing demand for energy, Demand Response is a dynamic energy infrastructure management programexecuted with the assistance of large energy users. Here, end-use customers reduce their use of electricity in response to power grid needs and economic signals from a competitive wholesale market perspective.Commercial Demand Response programs offer incentives to businesses that volunteer and participate by temporarily reducing their electricity utility when demand outpaces supply.
Commercial Demand response prevents utilities from avoid building new power plants used only during the peak hours of the day.Commercial DR also prevents utilities from purchasing high-priced wholesale energy by reducing the demand for that energy at specific times of the day. These costs are eventually passed on to ratepayers; hence persistent tries are made to lower the same.
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It provides system and local reliability benefits, i.e.,it prevents the use of rolling blackouts when there is not enough generation to satisfy demand. Environmental benefits are also reaped by avoiding the use of peaker plants. Growing smart grid roll-outs improves customer energy management systems, integration of renewable energy, as well as automation in transmission and distribution (T&D) system. The CDR program helps in enhancing distribution, control, optimization, monitoring, development, as well as dispatch of Virtual Power Plants.
The roll-out of smart grid technologies is likely to augment growth in the global commercial demand response market. An ever-expanding demand for power supplemented by capacity constraints is expected toboost growth in this segment. Policies that encourage such programs are likely to accelerate the global commercial demand response market growth in the future. However, limited customer awareness of commercial demand response programs and their benefits can restrain market’s growth. Also, high cost of technology and equipment for implementing these programs is likely to dampen market growth.
Advancements in technology in the utilities vertical coupled with the introduction of regulatory frameworks are projected to increase smart grid deployment, which is bound to drive industry growth.Increasing developments for commercial demand response can be attributed to the growing need for utilities to manage peak requirement as well as improvements in the hardware technology which includes control equipment and metering.
The Commercial Demand Response markets are primarily of two types: price-based response (voluntary) and incentive-based demand response (contractually mandatory).Price-based demand response involves a change in electricity utility by end-users in response to the price signals. It includes: critical-peak pricing (CTP), real-time pricing (RTP), and time-of-use (TOU) rates.
Incentive-based demand response programs are established by grid operators, utilities, or load-serving entities. Here, the participating customers are paid to reduce their power consumptions. The program includes: ancillary service market programs, capacity market programs, emergency demand response programs, demand bidding/buyback programs, direct load control, and interruptible/curtailable services.
North America accounted for a majority percentage of the global market share. In California, buildings are asked to contribute to the highest peak load. The market in the Asia Pacific region is also growing, that can be attributed to an increase in the adoption of smart meters in the region.
Time-based electricity pricing options is also projected to open new avenues for the region. Improved regulatory support through change in the demand response policies is anticipated to augment growth in the Europe’s commercial demand response capacity market. Canada, Japan, France, Germany, and UK are some of the states to keep a watch on.
Leading market players are adopting a strategy of mergers and acquisitions to pursue growth in the market, allowing companies to enhance its response offerings to their commercial customers.Some of the major players in the Global Commercial Demand Response market are Honeywell International, Inc., EnerNOC, Inc., Eaton Corporation PLC., Landis+Gyr, Itron, Inc., Schneider Electric, General Electric, and Siemens AG among others. Other major market players include: Johnsons Control, Inc., ABB, Comverge, Inc., and Opower, Inc.
The report contains comprehensive analysis on:
Global Commercial Demand Response Market Segments
Global Commercial Demand ResponseMarket Drivers, Restraints and Opportunities
Global Commercial Demand Response Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Global Commercial Demand Response Market Current Trends
Competition &Major Companies
Technology and R&D Status
Porters Five Force Analysis
Strategic and Critical Success Factor Analysis of Key Players
Regional analysis for Feed Software Market includes
US and Canada
Mexico, Brazil, Argentina and Rest of Latin America
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EU5 (Germany, France, Italy, Spain, U.K.)
Nordic Countries (Denmark, Finland, Norway, and Sweden)
Benelux (Belgium, The Netherlands, and Luxembourg)
Rest of Western Europe
Rest of Eastern Europe
Australia and New Zealand
Rest of Asia Pacific
Middle East and Africa
GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
Rest of Middle East and Africa
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Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
Consumer and Pricing Analysis
Market dynamics of the industry
In-depth Market Segmentation
Historical and Projected Market Sizing in terms of volume and value
Recent market trends and Impact Factors
R&D Status and Technology Overview
Extensive Industry Structure Coverage
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