Parental Control Software Market Analysis Report 2020 : Current Industry Trends, Share and Size, Expected CAGR, Top Leading Players Data

As per the Eurostat, the total value of the ICT sector in Europe, including the ICT manufacturing and ICT services, was estimated to be more than EUR 475 billion in 2017. In this sector, the ICT services account for the major share as it is predicted to be ten times larger than the share held by ICT manufacturing. ICT services consist of computer programming, consultancy and related activities which held about 49.1% share while the telecommunications activities held around 30.3% share in the segment in 2017. These factors are estimated to impact the market growth in a positive manner in the next few years.

The Global Parental Control Software Market is expected to expand at a 9.54% CAGR during the forecast period 2018–2023.Parental control software is a tool that allows parents to limit the access or use of adult content or a specific type of content to their children. This content view deals with some inappropriate things, which is not suitable for children’s age. It is also known as content filtering that block access to websites categories such as porn and violence. Parent control software is installed in the control panel in Vista (comprehensive suite of programs). To operate a parental control application, the user needs to set up a new user account. The parental controls will be associated through this user account.

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The trend of social media is increasing not only among adults but also in children and teenagers. There are various benefits of using social media among youngsters as they can self-educate, expand their social circle, and get exposed to informative content on multiple topics. However, there are risks associated with the social media, which children and teenagers are sensitive to such as inappropriate content such as violent videos, aggressive or sexual comments, pictures, games, and others that might affect the behavior of a child. The popularity of social media has led to the younger population spending hours each day watching photos, videos, and other content posted by friends, family members, celebrities, or public figures. To control the activities of children on the internet, parental control software is used as these allow parents to monitor the activity of their children and set filters on internet research.

Thus, parental control software reduces cyberbullying and limits the research as per the age. Moreover, increasing cyberbullying cases across the globe is a significant factor, which is also driving the growth of the market. Centers for Disease Control and Prevention (CDC) in the US, in 2017, 14.9% of high school students were cyberbullied, through Facebook, texting, Instagram, or other social media platforms. The percentage of students who were bullied has not seen a significant changed from 2011 through 2017. However, the lack of awareness among the users regarding parental control software hampers the growth of the market globally.

Based on device type, the global market has been segmented as computer & video games, mobile and digital television. The computer & video games segment is expected to hold the largest market share of 53.3%, growing with a CAGR 7.82%. Parental controls are being provided for computers and video games to limit the children activities and ultimately the time being spent on the computer. Parents usually tend to deploy such software when the child has difficulty limiting the time being spent playing games.

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Regional Analysis

The global parental control software market by region has been segmented into North America, Europe, Asia-Pacific, and the rest of the world.North America accounted for the largest market share of 46.370.5% in 2017, with a market value of USD 705.81 million; the market is expected to register 8.63% CAGR during the forecast period. Europe was the second-largest market in 2017, valued at USD 436.15 million; it is projected to grow at the highest CAGR of 10.23%.

The growth in the market in North America is driven by the increase in internet usage among children, the growing adoption of smartphones and tablets among children, increasing cases of cyberbullying activities in the country, and the emergence of harmful games, including the Blue Whale Challenge, which asked the recruited kids to commit suicide in its final tasks. Additionally, the increasing use social media platforms and sites in the country and rising investments from key players of the market in research and development of parental control software solutions are also contributing in boosting the market in North America.

Companies Covered

The key players of global parental control software market are McAfee LLC (US), Avanquest (France), Bitdefender (Romania), SaferKid (US), Symantec Corporation (US), Webroot Inc. (US), Content Watch Holdings, Inc. (US), Verizon Communications Inc. (US), Mobicip LLC (US), and Trend Micro Inc. (Japan), 

Key Developments 

In April 2018, Verizon Communications Inc. upgraded the Family Base parental control app and renamed it Verizon Smart Family. It enables parents to manage the aspects of their children’s smartphones, such as content filter and time limits.In August 2018, Webroot Inc. partnered with Zerum Lynx to stop potential threats quickly and efficiently by detecting hateful files in the network limit and keeping end users away from visiting malicious or unwanted websites.

In September 2018, Bitdefender acquired SMS eTech for establishing and expanding its business in Australia and New Zealand.In July 2018, McAfee LLC partnered with LG for delivering parental control solutions for LG smartphone users. This software is pre-loaded on LG G7 ThinQ, Q7, Q7+, and Q Stylus in 32 European countries. McAfee Security helps parents to observe children’s every movement and activities over the Internet.In March 2018, McAfee acquired TunnelBear, integrating TunnelBear’s technologies into the company’s VPN product known as Safe Connect. Safe Connect is used for Wi-Fi privacy, privacy protection, and accessing geo-restricted sites and apps from anywhere

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Market Segmentation

By Device Type – Computer & Video Games, Mobiles, and Digital Television

By Platform – iOS, Android, and Windows

By Deployment – On-Cloud and On-Premise

By Application– Residential and Education Institutes

Key questions addressed by the report

What was the historic market size (2017)?

Which segmentation (Device Type/ Platform/ Deployment/ Application) is driving market?

What will be the growth rate by 2023?

Who are the key players in this market?

What are the strategies adopted by key players?

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