Cognitive Assessment and Training Market Analysis, Top Countries Data, Industry Outlook, Driving Factors by Manufacturers, Growth and Forecast 2023

As per the Eurostat, the total value of the ICT sector in Europe, including the ICT manufacturing and ICT services, was estimated to be more than EUR 475 billion in 2017. In this sector, the ICT services account for the major share as it is predicted to be ten times larger than the share held by ICT manufacturing. ICT services consist of computer programming, consultancy and related activities which held about 49.1% share while the telecommunications activities held around 30.3% share in the segment in 2017. These factors are estimated to impact the market growth in a positive manner in the next few years.

Market Scenario:

Major industrial competitors like Cambridge Cognition Ltd., Cogstate Ltd. (U.S.), Bracket Global (U.S.), Quest Diagnostics, Inc. and Pearson Education among others are registering their presence in the cognitive assessment & training market. Pearson and Cognifit are the leading vendors in the field of education for training and assessment solutions and services. The increasing demand for cognitive assessment solutions and services is one of the major factors driving the growth of cognitive assessment & training market. Increased awareness for brain fitness is another major factor responsible for high growth of cognitive assessment & training market. This market has been segmented on the basis of component, assessment type, application and vertical.

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The component segment is bifurcated into solution and services segments. The solution segment is further sub-segmented into data management, project management, data analysis & reporting, assessment and others. Cognitive solutions are mainly used for monitoring and measuring cognitive changes and impairments. Whereas, the services segment is further bifurcated into consulting and training and support. Out of which, the services segment is expected to grow at the highest CAGR during the forecast period. This is owing to the increasing awareness about the cognitive training and assessments in schools and colleges.

North America region holds the largest market share of global cognitive assessment & training market followed by Europe and Asia Pacific regions. The growth in the North America region is mainly dominated by U.S. and Canada and is attributed to rise in technological enhancements and aging population in the region. The region also has a well-established infrastructure which allows implementation of advanced technologies. The growing demand for improving the neuroplasticity of the brain and increasing awareness about brain fitness are the major driving factors of cognitive assessment and training market in the region.

Cognitive assessment is the process of gauging the mental capability of a person which is in turn related to a lot of basic abilities attributed to a human mind. It is basically carried out in order to determine a person’s learning ability by identifying their strengths and weaknesses and proper cognitive training is provided in order to overcome those weaknesses. Cognitive training is not just limited to adults. It is increasingly being implemented for students with learning difficulties and disabilities such as dyslexia and dyscalculia. Owing to this, there has been a considerable increase in the applications of cognitive assessment and training market. Increasing demand for brain training from the next generation population is one major factors driving the growth of cognitive assessment and training market.The global cognitive assessment & training market is expected to grow with approximately 25% of CAGR during forecast period 2017-2023.

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Cognitive Assessment & Training Market

Key Players:

The prominent players in cognitive assessment & training market are – Cambridge Cognition Ltd. (U.K), Cogstate Ltd. (U.S.), Bracket Global (U.S.), Medavante, Inc. (U.S.), Quest Diagnostics, Inc. (U.S.), ProPhase, LLC (U.S.), Cognifit (U.S.), Eresearchtechnology Inc. (U.S.), Neurocog Trials, Inc. (U.S.), and Pearson Education (U.K)

Segments:

Cognitive assessment & training market can be segmented on the basis of following:

By Component

Solution

Data Management

Project Management

Data Analysis & Reporting

Assessment

Services

Consulting

Training & Support

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By Assessment Type

Hosted Assessment

Biometric Assessment

Pen & Paper Based Assessment

By Application

Classroom Learning

Corporate Learning

Brain Training

Clinical Trials

Research

By Vertical

Corporate

Healthcare

Education

Sports

Defense

Pharmaceuticals

Regional Analysis:

The regional analysis of cognitive assessment & training market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America is estimated to account for the largest share of the market, whereas Europe is projected to grow at the fastest rate during the forecast period. The major growth in cognitive assessment & training market in North America is attributed to technological advancements and increasing adoption of cognitive assessment & training applications across various industry verticals in that region.

Intended Audience

Technology Investors

Research/Consultancy firms

Technology Solution Providers

Government Bodies

Software Vendors

CROs

Hospitals

Healthcare practitioners

Brain training companies

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