The Global Clickstream Analytics Market was valued at USD 660.07 million in 2016 and is projected to reach USD 2500.5 million by 2025, growing at a CAGR of 15.95% from 2017 to 2025.
Clickstream analytics is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits and in what order. There are two levels of clickstream analysis, traffic analytics and e-commerce analytics. Benefits of clickstream analytics include â€“ better performance, more powerful and actionable business intelligence, cost efficiency, reduces development effort, click-path optimization, market-basket analysis, next best product analysis, website resource allocation, and customer segmentation on a granular level.
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1. Market Drivers
1.1 Increasing multichannel marketing
1.2 Advancements in predictive management
1.3 Rising adoption of mobile technology providing multiple digital touchpoints
1.4 Growing e-commerce leading to unprecedented growth in consumer data
2. Market Restraints
2.1 Issues with real-time clickstream data analytics
2.2 Poor data collection and identifying business requirements
2.3 Concerns for data privacy
2.4 Availability of open source clickstream analytics solutions
The Global Clickstream Analytics Market is segmented on the application, organization size, component, deployment model, vertical, and region.
1. By Application:
1.1 Website/application optimization
1.2 Click path optimization
1.3 Customer analysis
1.4 Traffic analysis
1.5 Basket analysis and personalization
2. Organization Size:
2.1 Large Enterprises
2.2 Small and Medium Organizations
3. By Component:
3.2.1 Managed services
3.2.2 Professional services
126.96.36.199 Support and maintenance services
188.8.131.52 Deployment and integration
184.108.40.206 Consulting services
4. By Deployment Mode:
5. By Vertical:
5.2 Government and Defense
5.3 IT and Telecom
5.4 Banking, Financial Services, and Insurance (BFSI)
5.5 Travel and Hospitality
5.6 Retail and e-commerce
6. By Region:
6.1 North America (U.S., Canada, Mexico)
6.2 Europe (Germany, UK, France, Rest of Europe)
6.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
6.4 Latin America (Brazil, Argentina, Rest of Latin America)
6.5 Middle East & Africa
The major players in the market are as follows:
1. IBM Corporation
3. Adobe Systems
10. Verto Analytics
14. AT Internet
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
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RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH:
Research study on the Global Clickstream Analytics Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
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