Sports drinks are an upcoming concept in India, and awareness about the product is gradually rising. It contains vital minerals and vitamins that are essential for the human body, which is a key reason behind the growing popularity of sports drinks – as healthy living is a key trend amongst consumers. Additionally, increased distribution of these products has contributed to the category growth. Sports drinks witnessed a double-digit volume and value growth in 2018.
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SPORTS DRINKS LANDSCAPE IS HIGHLY CONSOLIDATED, WITH PEPSICO IN THE LEAD
PepsiCo India Holdings maintained its dominance in sports drinks in 2016, primarily due to the company’s flagship brand Gatorade, which has become synonymous with sports drinks in India due to its first mover advantage. Gatorade registered the strongest growth amongst all sports drinks brands in India during 2018 and its strong performance was driven by increased awareness of these products amongst the middle-class consumer base – as rising annual disposable income had a positive influence on demand for consumer goods that were previously affordable only for affluent consumers.
Sports Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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