As with dog mixers and treats, cat mixers and treats have also been seeing strong growth, with more premium treats being launched. In 2018, Nestlé Purina expanded its range of premium treats/toppers with Fancy Feast fillets, coming in small pouches at a premium price point. Within cat food, a number of products are being marketed as either a mixer or treat, as both are mostly made for indulgence and can be added to regular cat food. Trade sources have confirmed that the majority of treats are st…
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NESTLÉ PURINA CONTINUES GAINING SHARE
Nestlé Purina continued to gain share in cat food in 2018, further closing the gap on leading player Mars. As in previous years, Mars and Nestlé Purina collectively accounted for over half of cat food value sales in 2018.
TOP BRANDS’ WANING INFLUENCE
Despite the growing demand for local brands, in line with the health and wellness trends, the leading positions in cat food are still controlled by the largest manufacturers such as Mars, Nestlé Purina and Heinz Wattie’s. However, with Masterpet’s increasing focus on cat and dog food, this ranking could change in the forecast period, especially since Masterpet Corp’s parent company Ebos Group Ltd owns part of Animates, allowing its own brands to penetrate the market much quicker than other brands.
Cat Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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