Nike 3D Advertising

3D Advertising: Holograms to Replace Photographs

The advertising industry has gotten hold of the new holography techniques to create 3D images of ads in place of the old 2D visuals and graphics. Holograms create attractive and attention-grabbing advertisements for basically any product.

3D holograms can be created to cater to a wide range of advertisements, which are inviting the major brands to splurge on them. Nike recently collaborated with various media companies to launch a 3D advertisement campaign in Europe with the help of HOLOCUBE, an integrated 3D projection platform for product advertisements.

Hypervsn is another big name in the 3D holographic advertisement industry. It is a system specially designed for attracting audience and increasing the sales by designing digital campaigns and billboards. The advertising devices can be easily operated and the commercials can run for 24 hours of the day, every day.

Another big advantage of holographic ads is that the energy consumption of the devices is less, making them user-friendly for companies by saving their advertising costs. These are lightweight and thus easy to carry, making them a boon for the advertising industry.

With the onset of 3D advertising, fancy LED billboards are now a thing of the past!

The technology used for creating three dimensional holographic images involves a combination of multiple strips containing a large number of tiny LED lights, which are arranged in a fan-like structure. The strips spin at an extremely high speed to produce the illusion of a floating 3D image or video. Advertisements using these holograms can be designed in a wide variety of forms including different shapes, sizes and colors. The realistic high-definition images produced by this technique and the ease of setting up such advertisements is creating a large customer base for these holographic advertising companies.

Daniela is America News Hour journalist and an expert in Finance, agricultural investments, economics, financial markets, new media, international relations & politics. Daniela has been a writer and editor for the past 11 years. She started out as a freelance content writer. Today, her articles have been picked up by major and local news sources and websites such as the CNET, Engadget, BuzzFeed and many more.

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