Vector group is a holding company and is involved in production and sale of discount cigarettes and as well as in the business of real estate sector. With its subsidiary, the company also joined the U.S. e-cigarette market in limited real distribution outlet in the year 2013. The company have shaped an interactive dashboard to access the company’s total revenue growth in another two years of time. It is anticipated that the revenue growth of the company is backed by its real estate and tobacco segments.
The company’s subsidiary Liggett Group is the 4th biggest producer of cigarettes in America in unit sales terms. It has been notified that elevated price have pushed the consumers to shift to value brands, reflected in rising penetration of discount segment in overall cigarette market from 27.4% in 2016 to 27.5% in 2017. Liggett held a share of around 13.5% in overall discount segment for 2017 as compared to 12% for 2016 and 11.8% in 2015. Moreover there is still a room to expand as the company has substantial capacity to produce around 17.4 billion cigarettes per year.